0nu c0ffee & r0asters

The concept behind this design was to create a retro logo that is adapted to a modern product. Initially, we only had the brand name, which is an acronym derived from the initials of the company owners’ names.

OMU is a chain of coffeehouses and roasteries dedicated to introducing new and innovative coffee combinations to the market, providing a unique experience with every cup.

Whether you prefer to enjoy your coffee in one of their cafes or brew it at home, OMU caters to both preferences. Additionally, OMU offers exceptional barista training at its locations.

The logo design features a stylized coffee bean at the center, encircled by radiating lines that evoke a sense of shine or glow. Below the coffee bean, the brand name “OMU” is prominently displayed in bold, capital letters, with “COFFEE ROASTERS” written underneath in a smaller font.

In the context of the logo, the radiating lines around the coffee bean symbolize the idea of a fresh start or a burst of energy, reflecting the invigorating effect of a morning cup of coffee.